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Playbooks

The five metrics we check every Monday

A short weekly ritual that keeps a product team honest.

Portrait of a smiling man in his thirties with round glasses, sandy hair and a blue plaid shirt

Ben Achterberg

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Five pixel-art bars like a weekly calendar, four cobalt and the tallest in lime, on a dark background

We keep our Monday review to five numbers. More than that and nobody remembers them by lunch.

The five

Activation, weekly active teams, retention at week four, expansion revenue and the number of alerts we resolved. Each one has an owner.

The point is not the numbers themselves but the habit of asking what changed and who should look.

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