New

Ask Alidade from Slack and Linear.

Know why your numbers moved.

Alidade watches every metric in your product, spots what changed overnight and writes up the reason in plain English. No dashboards to babysit.

Kitebird

Overview

Metrics

Funnels

AI analyst

Alerts

Digest

Ask anything about your product

Last 30 days

Active teams

2,481

+6.2%

Trial to paid

18.4%

−1.1 pts

Net retention

112%

Activation

41%

Signups

This week

Last week

Signups down 14% since Tuesday

The new pricing test hides the trial button on mobile. Desktop held flat.

Assign

Open query

Ask anything about your product

Last 30 days

Active teams

2,481

+6.2%

Trial to paid

18.4%

−1.1 pts

Net retention

112%

Activation

41%

Signups

This week

Last week

Signups down 14% since Tuesday

The new pricing test hides the trial button on mobile. Desktop held flat.

Assign

Open query

Ask anything about your product

Last 30 days

Active teams

2,481

+6.2%

Trial to paid

18.4%

−1.1 pts

Net retention

112%

Activation

41%

Signups

This week

Last week

Used by 400+ product teams

  • Kitebird logo
  • Parcelo logo
  • Lumenpay logo
  • Fieldnote logo
  • Orbitly logo
  • Cinderhouse logo
  • Driftwork logo
  • Halden logo

Last Tuesday, signups dropped 14%.

Nobody noticed until Friday. Charts don’t raise their hand, so most teams find out late.

Ag
  • a pricing test went live.
a pricing test went live. onboarding lost a step. the iOS build shipped a bug. a paid campaign ended. the trial got shorter. a webhook started failing. the signup form got longer. a region went down.
Ag
  • a pricing test went live.
a pricing test went live. onboarding lost a step. the iOS build shipped a bug. a paid campaign ended. the trial got shorter. a webhook started failing. the signup form got longer. a region went down.

“We used to find churn problems in the quarterly review. Now Alidade tells us on Tuesday.”

Portrait of a smiling woman in her thirties with long blonde hair and a navy sweater against a dark grey backdrop

Maya Lindqvist

Head of Product

,

Kitebird

“I stopped writing SQL for the weekly review.”

Portrait of a smiling man in his thirties with short hair and a trimmed beard, wearing a blue denim shirt

Daniel Okafor

Founder

,

Parcelo

“It flagged a broken checkout step nine days before our dashboards would have.”

Portrait of a smiling woman in her late twenties with long wavy dark hair and a deep teal top

Priya Raman

Growth Lead

,

Lumenpay

“The Monday digest is the only report our whole team reads.”

Portrait of a man in his forties with dark swept hair, light stubble and a navy blazer over a dark tee

Tomás Herrera

CTO

,

Fieldnote

Stop reading charts. Read answers.

Connect your data once. Alidade checks every metric each hour, finds the change that matters and tells you why.

Product card titled Sources listing Snowflake, Segment, Stripe and Postgres, each with a Connected status pill

01

Connect your sources.

Warehouse, product events and billing. Read-only, set up in ten minutes.

Product card with a grid of six metric tiles with sparklines, one tile flagged in lime as Unusual

02

Alidade watches everything.

Every metric, segment and funnel, checked every hour against its own normal.

Insight note titled Signups down 14% since Tuesday with three lines of explanation, a small bar chart and Assign and Open query buttons

03

Get the why, not a chart.

Each change arrives as a short note with the cause, the impact and who should look.

Everything your team asks on Monday, answered.

One place for questions, alerts and reports. Built for teams that ship every week.

Ask in plain English

Type a question, get a chart and a two-line answer.

Anomaly alerts

Alidade flags unusual moves before they show up in revenue.

Funnels

See where people drop and which change caused it.

Retention

Cohorts by plan, channel or feature, without SQL.

Weekly digest

A Monday email your team actually reads.

Warehouse native

Runs on Snowflake, BigQuery or Postgres. Your data stays put.

Slack and Linear

Answers where your team already talks.

SSO and roles

SAML, SCIM and audit logs on every plan above Starter.

9 days

Churn spike caught 9 days earlier.

Maya Lindqvist, Kitebird

12 h

Back each week for the data team.

Daniel Okafor, Parcelo

2x

Faster product reviews, from one page.

Tomás Herrera, Fieldnote

Switching takes an afternoon.

Keep your tracking plan. Alidade reads the events you already send and backfills two years of history.

Works with Snowflake, BigQuery, Postgres, Redshift, Segment and Stripe

“We’ll lose our history.”

Two years backfilled on day one.

“Our events are a mess.”

Alidade maps them and asks only about the odd ones.

“Engineering is busy.”

No new SDK. Read-only access is enough.

Questions before you switch.

Something missing? Write to hello@alidade.example and a person replies within a day.

No. Alidade reads the events and tables you already have. You can add new events later, but nothing is required to start.

In your warehouse. Alidade runs queries with read-only access and stores only aggregates for alerts and reports.

Each metric gets its own normal range from its history, seasonality and segments. Alidade only writes up changes that fall outside it.

Mark it, add a note, and Alidade adjusts that metric. Every insight shows the query behind it, so you can check the math.

Snowflake, BigQuery, Postgres, Redshift, Segment, Stripe and 30 more. Custom sources connect over SQL.

Yes. 14 days with every feature and no card.

Yes. SAML and SCIM are included on Growth and Scale.

Your workspace is deleted after 30 days. Your warehouse is never touched.

Your metrics changed this week. Find out why.

Connect a source and get your first written insight in under an hour.

14-day free trial, no card

Read-only access

Two years of history backfilled

Cancel any time

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