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Notes on product analytics.

Playbooks, research and engineering notes from the team building Alidade.

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Product analytics

Why your dashboard can’t tell you why

Charts show that a number moved. Here is what it takes to explain the cause.

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Iris Navarro

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Product analytics

Activation is a sequence, not a number

A single activation rate hides where people stall. Track the steps in order and the fix usually shows itself.

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Playbooks

How to read a cohort chart in five minutes

Read the first column, then the rows, then the diagonals. Three quick passes show whether retention is improving.

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Playbooks

The five metrics we check every Monday

A short weekly ritual that keeps a product team honest.

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Engineering

How we backfill two years of events in an hour

The engineering behind a fast first day.

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Research

Seasonality: the anomaly that isn’t

A dip that returns every year is not news. Compare each week to the same week last year before you raise an alarm.

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Playbooks

Writing alerts people don’t mute

Fewer, better alerts beat a noisy channel every time.

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Engineering

Our read-only warehouse model, explained

Alidade connects with a read-only role, runs its queries in your warehouse and stores only aggregates.

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Product analytics

Funnels lie when segments shift

Why an improving funnel can hide a worse product.

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Playbooks

A weekly product review that takes 30 minutes

One page of numbers, a fixed agenda and one owner for every action. This is the format we use each Monday.

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Research

What we learned from 1,000 anomaly reports

Patterns from a year of written insights.

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Engineering

Why we don’t sample your data

Sampling saves compute and costs accuracy where it matters most: small segments and rare events.

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