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Research
What we learned from 1,000 anomaly reports
Patterns from a year of written insights.
Ruth Okonkwo
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We read a thousand anomaly reports that teams marked as useful and looked for what they had in common.
Releases cause most surprises
Six in ten useful reports traced back to a release, a pricing change or a campaign ending. Very few were random noise.
That is why every Alidade insight now lists what shipped around the time of the change.
