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Writing alerts people don’t mute
Fewer, better alerts beat a noisy channel every time.

Iris Navarro
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The fastest way to kill an alert channel is to post everything. Teams mute it within a month.
Earn every alert
An alert should say what changed, how big it is, why it probably happened and who should look. If it can’t say those four things, it should wait.
Alidade only writes up changes outside a metric’s own normal range, which keeps the channel quiet enough to read.


