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Playbooks

Writing alerts people don’t mute

Fewer, better alerts beat a noisy channel every time.

Portrait of a woman in her late thirties with wavy dark brown hair, wearing a navy blazer over a grey top

Iris Navarro

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A lime pixel-art bell with cobalt and white signal waves radiating on both sides, on a dark background

The fastest way to kill an alert channel is to post everything. Teams mute it within a month.

Earn every alert

An alert should say what changed, how big it is, why it probably happened and who should look. If it can’t say those four things, it should wait.

Alidade only writes up changes outside a metric’s own normal range, which keeps the channel quiet enough to read.

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